


Meet Mr. Mind Fuck USA! Edward Bernays was essentially a much more talented version of Joseph Goebbels right here in the land of the free. Known as the Father of Public Relations he, as Wikipedia states, …”combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the psychology of the subconscious.” Ah yes, in addition to convincing women to smoke, people that bacon is good for them, that water fluoridation is a good idea and that Calvin Coolidge was a likable guy, his techniques for mass manipulation were also put to use in the political process and thus, undermining any chance at meaningful Democracy. His work has helped sell us soap, “clean coal,” George Bush and war just to name a few. Here he is in his own words, keep in mind that what he was describing he thought was a good thing.
“Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind.”
“Propaganda is the executive arm of the invisible government.”
“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.”
What a fuck face! To read a good article on Bernays click read more for a piece I found at PR Watch.
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